I am still kick-starting my small business, and part of that process has been figuring out how to price my products. Conventional wisdom asks, “how much is your time worth?” But instead of pricing my products based on what I think I am worth, I choose to price based on the value it will give you. I choose to do this because I was once, in fact, worthless. Bear with me, this will all make sense in a moment.
but God shows his love for us in that while we were still sinners, Christ died for us.
What does this verse have to do with how I set pricing?
I couldn’t have written it any better myself, so I am sending you to a different resource. From a Christian perspective, how should I think about my self-worth? Find the answer at GotQuestions.org.
Did you read it? No? Read it.
Okay, let’s continue.
What this means, practically.
On one hand, I am super valuable because God made me to be. On the other, I am of absolutely no worth, because without God, I am dead. So, how does this affect my work ethic, and the way I set prices?
This reaffirms my vision for Simply Steph Ko; to live simply and humbly. He must increase, but I must decrease (John 3:30).
I want love to be shared freely. I love to give cards and gifts to my friends, and writing a thoughtful message is my way of showing my love. Words have such power! And that’s what I want to help you do, too. I want to make cards, so that you can give cards. This world needs more loving words. (Edit: I wrote this post referring specifically to the greeting cards that I make, but this applies to custom services too. I always aspire to make pieces that will inspire love, hope, and encouragement)
Practically speaking, I have to cover my costs. I wish I could tell you that my cards were cheaper than the cards you can find in stores, but the truth is, they aren’t. I don’t produce the same volume as a bigger business, and I can’t afford to produce in bulk. I can, however, offer you something different. I can offer you personalized service, and personalized care.
I want you to see what I value.
I do my best to keep my costs down, and value high. I value humility, and giving. I value the joy in receiving. I value the love that is shared.
I’m not in this for selfish gain, or for validating my own worth. I already find my worth in Christ. Instead, I want to give you value by giving you a means to share love, and to encourage others. That is my goal. My goal is not to make myself worthy, or to make myself known. Instead, I choose to make God known.
With great love in Christ,